NASCAR's popularity has slowed
"It's not a flag that I look at with anything favourable, that's for sure."
By Dan Wetzel,
A year ago NASCAR CEO Brian France condemned the flag on "60 Minutes" and reiterated his company's "commitment to diversity."
After a decade of massive growth, NASCAR's popularity has slowed and television ratings have slumped. To restart its progress, NASCAR must continue to attract new fans in fresh, more diverse markets, many of whom view the Confederate flag as a symbol of racism and oppression. Yet NASCAR doesn't want to alienate its loyal base, many of whom view the waving flags in the infield as a symbol of honour, history and traditional Southern pride.
Which is why the flag issue – symbolic of many others including prerace prayer and moving races out of the South to fresh markets in the North, Midwest and West – remains an issue NASCAR can't easily solve.
The attempts at diversity is the death rattle of nascar, attacks on Southern heritage, it's coffin nails ! PoP
Notice Compliments of: